Denise Beyer's Blog
Experienced, knowledgeable real estate agents are experts in attracting potential buyers to home showings.
When you initially meet with prospective real estate agents to determine which one would be the best fit for your needs, you can get a pretty good sense of how marketing-savvy they are.
Since marketing is one of the most important parts of their job description, a well-trained, motivated real estate agent will know how to effectively use the Internet, their network of personal contacts, and a variety of other techniques to draw in qualified prospects.
Is there anything that you, as the homeowner, can do to help market your home?
Although it's your real estate agent's role to advertise, promote, and publicize your real estate listing to targeted groups and the general public, there is one huge thing you can do to help: Try to keep your house and property looking impeccable at all times. While that goal may be easier said than done, it's worth some extra time and effort to make your home as inviting and appealing to house hunters as possible.
Here are two ways you can increase your home's marketability and help spark more interest among prospective buyers:
- Meticulous neatness and cleanliness gives your home instant appeal. On the other hand, a messy, disorganized home or yard will send the wrong message to people touring your house. While it may be counterproductive to have your house reeking from ammonia and harsh cleaning chemicals, keeping countertops, floors, and walls clean will help your real estate agent present your home in its best possible light. Hopefully, you'll be able to enlist the help of everyone in the family (except pets) to clean up after themselves and keep their rooms and play areas looking civilized!
- Help maintain curb appeal! As the cliché goes (or was it an old mouthwash commercial?): "You don't get a second chance to make a great first impression!" For that reason, it's vitally important for your lawn to look well manicured and your house to be free from peeling paint and yard clutter. Another eyesore that detracts from first impressions is the sight of weeds growing out of cracks in your driveway or walkway. The cracks, themselves, are a problem you might want to address, but the weeds (or grass) poking through them is like adding insult to injury! If you don't want to spray them with some toxic, store-bought weed killer, then research natural ways to kill weeds.
Whether you're selling a home or buying one, the amount of storage space a house offers can have a major impact on its perceived value. Even if you're a first-time home owner who hasn't had the chance to accumulate a lot of clothes, household supplies, and other possessions, you can be sure that's not a permanent condition -- especially if you have a growing family!
So if you're looking for a new home to settle into, storage space will become increasing important. If, on the other hand, you're preparing to sell your home, then showcasing and enhancing storage space will help increase its marketability.
Everyone Loves Big Closets
Walk-in closets are considered a highly desirable feature because they not only accommodate a large and growing wardrobe, but they offer a lot of functionality from shelves, compartments, and other storage areas. They can also be customized to suit individual needs and preferences. The fact that walk-in closets are separate from the master bedroom also creates a feeling of spaciousness and luxury. The additional space and storage features make it easier to keep clothes organized, fresher, and in better overall condition. If clothes are squeezed together in a small closet, they tend to wrinkle faster, become mustier, and are harder to find -- especially when you're running late for an appointment!
Other Valued Storage Areas
Basements, attics, backyard sheds, and two-car garages are great places to store sports equipment, tools, supplies, appliances, old furniture, toys that your kids have outgrown, and other items you're not quite sure what to do with. The big challenge is to avoid accumulating clutter and hoarding things you don't need. Finished basements and attics are especially appealing to many home buyers because they provide additional living space and are more aesthetically pleasing than unfinished areas.
Basement Problems and Remedies
One cautionary note to keep in mind when storing things in a basement is that excess moisture and humidity can wreak havoc on everything from photo albums and old books to musical instruments and framed paintings. One solution is to monitor the moisture level with a hygrometer and install a dehumidifier to extract excess moisture from the air. While other measures may need to be taken to assure a dry basement environment, these two steps should help improve conditions dramatically. If mold is present on your walls, wood structures, or cardboard boxes, then you can be sure it's not a favorable environment for storing anything of value. Most wet basement problems are correctable, but professional and sometimes expensive solutions often need to be sought.
So assuming you don't have water in your basement and bats in your belfry, then lots of storage space will make your home easier to sell and more enjoyable to live in!